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Balenciaga
3D World
In 2222, a fully digitized world is illuminated only by artificial light, with machines replacing humans.
Balenciaga 3D World, an immersive app for digital natives, promotes a new inclusive fragrance line called "Digital Natives," featuring four scents:
ETHER, ATOM, ORIGINE & BREATHE.





Digital influencers
as muse to seduce Gen Z


Origine


Ether


Breathe


Atom




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